We are a full cycle accounting and finance guidance firm based in Houston, TX
Meet The Team
We're a diverse team with a variety of skills and experience that covers the gamut - we've worked with multi-billion dollar oil & gas companies, as well as local arts organizations.
“Alfonso proved that financial information wasn't something that I couldn't understand - all while helping me understand my business and save costs.”
Josh MargolisFounder of DAF
Public servant and EA accountant AJ Mendoza has worked with a wide array of companies, most notably working in the oil & gas industry as an accountant.
His frustration with the bloat and lack of transparency industry boiled over when a bad deal with a company he valued – correctly and without credit – finished over. His promise? Never to let fiscal ignorance make bad business ever again.
His work brings this knowledge to small businesses, providing a service for small companies with an affordability, leanness, and transparency that is sorely lacking across the field.
J.E. Hernández brings a level of top-down expertise from his work in the arts and entertainment industry. Like Mendoza, his knowledge of bloat was the deciding factor in wanting to spread good financial literacy that can give small businesses the leverage they need to succeed in the modern financial playing field.
J.E. also enjoys a career as a composer and cinematographers, and his experience working with national organizations like the JFK Center for the Arts as well as local institutions like Rice University and the Museum of Fine Arts Houston deepens his investment in small businesses’ success.
Rethinking Finance
No matter the size of your business, we want to prove that this isn't something that is outside of your understanding - knowing your company's performance, and having your accounting done properly are not mutually exclusive.
We want to revolutionize the way you approach your finances, and build a long-lasting partnership with you that will give you leverage in your industry - whatever that may be.
Culture
Innovate each project with no exceptions.
Though financial tried-and-true methods continue to exist, we want to break ground with every client in their own fields, finding new ways to push their business forward.
01
Always deliver excellence.
Financial literacy and planning is never finished. If we don’t deliver quality results, what’s the point?
02
Inspire a better financial future.
To move forward with your financial future is to be inspired to make better choices, deliver better products, and grow your company in a modern way.